Why and when to develop a mobile application? The digital boom is now primarily driven by mobile. 75% of people are now equipped with a smartphone.
So having a mobile application dedicated to your business can be a real asset for your business. Do you think that setting up a mobile application can be a good solution?
Let’s see why and when to develop a mobile application.
According to studies, people spend 90% of their time on mobile applications. In this context, more and more brands are creating mobile applications.
Are you thinking of creating one? We tell you why it is helpful to develop a mobile application.
6 reasons to develop a mobile application
- Position yourself earlier in the buying journey
If 25% of digital transactions today are carried out on mobile according to the last Mobile Marketing Barometer, the mobile is very often used at the beginning of the purchasing journey.
Furthermore, AFEVAD and CSA study reveals that more than one in two consumers (56%) use their mobile to do research before making a purchase.
In specific sectors such as fashion, there is a ROPO (Research Online Purchase Offline) phenomenon: consumers do research online on their mobile phones and then buy in stores.
Mobile content thus helps to position itself earlier in the buyer journey. This can involve visualization of the product, a free demonstration, advice, or product reviews. Mobile is, therefore a customer acquisition tool. It is also a great up-selling and cross-selling tool.
- Offer a new experience to its users
The multiple possibilities and functions of smartphones and tablets make it possible to offer new experiences to its customers.
For example, it is possible to imagine new services based on push notifications, the camera, geolocation, consultation without an internet connection, etc. These services can feed your cross-channel, drive-to-store, or other brand strategies.
- Trigger purchases and impulse actions
In a mobile environment, users use their phones to meet their immediate needs. Mobile applications promote spontaneous and impulse purchases.
A large number of consumers are purchasing items on mobile that they would not have purchased in a store. Amazon thus provides a super-fast buy button in its application. Thanks to 1-click ordering, consumers can buy a product in record time without going through the shopping cart.
Other brands are taking similar approaches to encourage impulse buying. The Tommy Hilfiger application, for example, offers to view the brand’s Instagram feed. In addition, it is possible to instantly buy a garment or look presented, thanks to a “buy button”.
- Strengthen its brand image
Developing a mobile application is an excellent way to strengthen your brand image and differentiate you from the competition. Many companies now have a responsive site, which automatically adapts to the size of the screen on which it is viewed.
Other brands have mobile sites specifically designed for mobile screens, although this format is less and less used. Far fewer companies have an app.
With an app, your brand becomes mobile. Your prospects and customers are exposed to your brand on a daily basis. She accompanies them everywhere and throughout the day.
The tactile dimension of smartphones and tablets also establishes a stronger and more personal connection. By touching their screen, your prospects and customers also touch your brand.
- Increase its visibility
Creating a mobile application significantly increases online visibility. According to App Annie, nearly 70% of smartphone users install at least one new app per month.
Thus, mobile stores, which have their own referencing system, play an essential role. The most visible apps in the App Store, which are often the ones with a good description, are usually the most downloaded.
In addition, the launch of a mobile application is a communication opportunity. The content and articles generated by the launch of an application contribute to better visibility and better referencing by search engines.
- Collect additional data
Mobile apps are also a great way to collect data on your users. This can generate new insights into how your product or service is used in real life. These insights are important to improve your offer and feed your future developments.
The data collected can also help provide more personalization. Today’s users demand personalized experiences. By collecting, for example, the personal preferences or opinions of your users, it is possible to better anticipate their needs.
