Did you know customer retention is five times less expensive than customer acquisition?
You can find new customers the same way you found the ones you already have. That means asking for referrals, offering special deals, promoting your unique value proposition, and providing a great customer experience.
In addition to retaining your current customer base, you need to find new customers if you’re going to achieve consistent growth in the future. But how do you acquire customers and get them to keep coming back?
Continue reading to learn about five strategies for acquiring customers.
1. Create a Sales Funnel
A sales funnel represents the customer journey toward buying your products and services. The journey starts when someone first finds out about what you offer and ends when they complete a purchase transaction.
Creating a sales funnel requires that you identify the pain point you want to solve for consumers, define your objectives, create a plan to generate leads, nurture your leads, close deals with qualified leads, and then track the results.
According to one report, about seven in 10 customers say the customer experience heavily influences their buying decisions.
They’re also open to paying more for greater convenience, and 65% of U.S. customers say a good experience with a brand is more effective to them than great advertising.
Using the right customer relationship management software will make the sales funnel process easier. You can check out Hubspot partner tiers for more details.
2. Paid Marketing
Another way to find new customers is through paid advertising. It can be an effective part of your digital marketing strategies. Organic marketing works. But paid marketing is much faster and can yield more tangible results.
Leveraging the power of social media can make for particularly successful paid advertising opportunities. Select the right social media platforms for your business and ensure people in your target demographic see your ads.
3. Search Engine Optimization
If you don’t have a search engine optimization strategy, you’re leaving money on the table. One source notes that 68% of online activities begin with a search engine.
When people search for things in search engines, you’ll want your company to rank high up on the first page of search engine page results. Very few people will click on links beyond the first page. So, you need to rank on page one.
Leveraging the power of SEO, you can find people in your target demographic and transform them from sales leads to paying customers.
4. Email Marketing
Email marketing is another way you can find new customers. It’s an effective marketing option if your business doesn’t have a big marketing budget.
One source notes that email marketing offers a median return on investment of 122%. That’s four times more than all other digital marketing strategies.
If you use social media campaigns or SEO strategies to get people to your website, you can encourage people to sign up for newsletters or special offers. It can be an effective way to convert consumers into customers.
5. Hold Events
Another way to attract more customers is through holding events, such as trade shows, conferences, or webinars. Such events will provide an opportunity for meeting and greeting customers and prospective customers.
It’s one of the marketing methods that can help you find an audience and with audience development.
These Tips Will Help With Acquiring Customers
If you want to grow your customer base, these five tips will help.
Retaining existing customers is essential. But so, too, is acquiring customers. The go-to strategies explored above will get you off to a good start.
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